UniCredit Bulbank is one of Bulgaria’s leading banks and part of UniCredit – a successful pan-European commercial bank with a unique presence in Italy, Germany, and Central and Eastern Europe. With more than 15 million customers worldwide, the Group places people at the centre of its business, developing innovative financial solutions and supporting the development of the communities in which it operates. Digitalisation and a strong commitment to Environmental, Social and Governance (ESG) principles are among the key drivers of the company’s development, contributing to a more sustainable future for its customers, employees and society.
UniCredit Bulbank pursues a long-term and consistent social responsibility strategy with a strong focus on education as a key factor in improving the quality of life of children and families. The company views education as a strategic investment in the future and supports initiatives aimed at developing skills for a successful transition to higher education, preparing young people for the labour market, preventing early school leaving, and ensuring equal opportunities for all children, regardless of their social background.
As part of its social responsibility policy, UniCredit Bulbank implements a wide range of annual initiatives supporting education and children’s well-being. The company organises charitable Easter and Christmas bazaars, blood donation campaigns, and initiatives for collecting textbooks and books. Through the KIDS4KIDS Christmas donation campaign and the UniCredit Donation Programme, support is provided to various educational causes, including financial donations and the targeted provision of equipment and technology for schools, community centres, educational centres and training institutions.
An important part of the company’s commitment to children and young people is UniCredit Bulbank’s volunteer network, which includes more than 70 employee volunteers. They deliver financial literacy training and support educational initiatives aimed at developing practical skills and improving young people’s preparedness for the future.
UniCredit also develops strategic pan-European partnerships with organisations such as Teach For All and Junior Achievement, focused on improving the quality of education and developing key competencies among children and young people in the countries where the Group operates. Through initiatives such as Call for Europe, Call for Education, and the Edu-Fund of the UniCredit Foundation, the company contributes to improving educational outcomes and creating more opportunities for children and young people to develop and thrive.