Lidl Bulgaria is a leading retail company in the fast-moving consumer goods sector and the first recipient of the national “Child Friendly Company” Certificate. Following its second successful certification in 2025, achieving the highest possible score, the retailer further strengthened its position as a responsible company with a clear strategy and sustainable results in supporting children and young people in Bulgaria, alongside its commitment to employees and their families.

Lidl Bulgaria builds long-term partnerships with established local and international organisations and focuses its efforts on people’s well-being – from labour market development and the integration of younger generations, to support for local communities and small municipalities, responsible marketing, and initiatives that promote a culture of conscious nutrition from an early age.

For seven consecutive years, Lidl Bulgaria has been recognised as a Top Employer in Bulgaria and Europe, providing fair working conditions, opportunities for professional development, and a comprehensive package of social benefits that also extends to employees’ family members.

More information is available here:
https://corporate.lidl.bg/otgovornost

Among the company’s successful initiatives supporting children, young people, employees and their families are:

• Lidl Bulgaria’s youth programmes, which provide employment opportunities for different age groups within Generation Z and directly engaged 470 young people in 2025 alone. Through its innovative Lidl Career Up programme, the company also offers career guidance for young people and their parents, recognising the important role families play in career decision-making.
• As part of its employee and family support policies, Lidl Bulgaria provides benefits with direct relevance to children, including gifts for newborns and first-grade pupils, access to educational platforms for employees’ children (such as Ucha.se), as well as training related to parenting and mental well-being. Since 2024, the company has also offered a programme providing psychological, legal and financial support to employees and their family members.
• Through its Conscious Nutrition Policy, Lidl Bulgaria implements specific commitments related to responsible communication with children. These commitments form part of the company’s broader approach to public health, informed consumer choice and the protection of vulnerable groups, including children as consumers and indirect recipients of advertising messages.
• In 2025, Lidl Bulgaria expanded the reach of its educational initiative HraneneSmisal (Nutrition with Meaning) through the innovative project “Lidl Farm” – an educational platform designed for children that connects food, nature and sustainability topics with school curricula and experiential learning.
• A total of 240 civic projects have been implemented through the seven editions of the company’s largest CSR initiative, “You and Lidl”, reaching 89 municipalities and communities across the country. The activities carried out through these projects have positively impacted the quality of life of 3,555,980 people, while Lidl Bulgaria’s total contribution between 2017 and 2025 amounted to €1,048,020.94.