A1 is a leading provider of digital services and telecommunications solutions in Bulgaria. The company offers mobile and fixed services, high-speed internet, interactive digital and satellite television, four proprietary sports channels under the MAX Sport brand, payment services, ICT, cloud and IoT business solutions to nearly 5 million customers. The company employs around 4,000 people across more than 200 locations throughout the country.

A1 implements a range of socially responsible initiatives focused on children. Among the most impactful initiatives in terms of child well-being are:

• A partnership with the National Association for Foster Care in support of foster care in the country. In 2019, the joint programme “Parents +” was launched, helping families in vulnerable economic situations by providing resources for essential needs for children and families, while also supporting parents in childcare.
• “Internet for All”, an initiative that trains school-aged children to use the internet and new technologies. The project has been running for years and reaches over 1,000 children annually through various initiatives and events.
• A partnership with Prosveta Publishing, through which students and their parents are provided access to online educational lessons.